As a middle-schooler who was a fan of rock music, I would often combat boredom in the classroom (once my warok was done) by drawing logos of bands such as KISS and Van Halen. A few years later, as a budding rock star (in my mind, anyway), I would come up with different ideas for what my first band would be named, what style of music we would play (blues-based and melodic rock), and creating an accompanying band logo. Those days are long gone, but a card I received recently caused an imaginary band name to pop up in my head: Mullet and a Mustache. Perhaps this is a sign that I start up an 80's tribute band. If that doesn't happen (it won't), at least it inspired me to write a blog entry.
About the time I started playing guitar (and those visions of stardom began), a pitcher from the University of Southern California was drafted by the Montreal Expos in the 2nd round of the 1985 amateur draft. Tall (6-10") and gangly, the lefty was talented, but raw: he possessed a major-league fastball but struggled badly with his command. It was during this time, and through his first few major league seasons, where Randy Johnson was building his brand and establishing himself as one of the most dominant pitchers of his time.
For Johnson, his 'brand' included not only that blazing fastball and his wildness (walks, wild pitches, hit batsman), but the intimidation that resulted from his famous scowl (on and off the field); his shouts from the mound; the moodiness with fans, teammates and reporters, alike. And of course, there was the mullet and the mustache.
Today's superstar athletes don't make enough money in their contracts, so the poor saps are left to build a brand. Part of that involves- at least for some of the athletes- a logo. Tom Brady has the TB12; Russell Wilson has his Nike R3; Kobe has his
Brands can have both positive and negative connotations. One card manufacturer whose brand I view in a primarily negative light is Fleer. Thanks to crappy photos and bad cropping in their earlier sets, ugly-ass design and color schemes (think '89 Fleer), and the LSD-inspired 1995 set, Fleer's brand left an indelible mark on this collector. Perhaps their worst decision was in that damn flagship set of 1991.
Yellow- that hideous yellow- and lines galore. So many lines, in fact, that it caused me to miss the mark while trimming out this Wax Box Bottom I acquired in a trade on TCDB. The box bottom was an uncut one & I had no desire to keep it intact, so I got out the handy-dandy trimmer. In my haste- and thanks to a number of lines that seem to run together- I cut the card a little short, both on top and bottom. As you can see, I had to tape (back side, of course) the top part of the Johnson card. The bottom... well, there was no way it was going to be taped together, leaving the card conspicuously short.