Speaking of things that have ballooned astronomically...
It's an Arod oddball, from the 1997 Denny's set.
After having Upper Deck produce its first five offerings, Denny's 1997 set marked the second year of the set being produced by Pinnacle. Once again, the hologram was incorporated into the design, being used on the back of the card, while the front sported 3-D technology (a first for the Denny's series). One-card packs were available at the restaurant for 59 cents between June 26- September 3, with ten cents from each sale going to children's charities.
If only Denny's were running a similar promotion while we were on vacation. It would have been Denny's every morning, noon and night.